Listen to Jill’s full interview on the Lipstick Economy Podcast by clicking here. The Lipstick Economy podcast, hosted by Jamie Dunham and Melinda Hudgins Noblitt, is about all things marketing to women because women make 85% of consumer purchases. But here’s the rub: Only 90% of women think brands understand them. That’s why Dunham and Noblitt teamed together to tell the stories of leaders who are excelling in reaching women through their insight, strategy, diversity and creative thinking.