BY EDITORS

Calling all organic lovers! The Real Food, Real Standards: The Verde Farms Organic Beef Experience is taking over Nashville’s iconic Broadway on April 2 with a fully immersive, multi-sensory pop-up. The one-day activation invites passersby into the world of organic, grass-fed beef, offering a closer look at why organic standards matter when choosing beef for themselves and their families.
Guests are invited to the activation outside Bridgestone Arena, where they can step into the pastures and rolling hills where Verde Farms’ cattle are raised. The experience features a series of family-friendly interactive moments, including:
- A visual installation highlighting the impact and benefits of organic, regenerative farming practices and how they support healthier soil, animals and food
- Free sliders made with Verde’s organic beef, served hot from a vibrant food truck so guests can taste the difference organic makes
- “Verde’s Organic Promise Wall,” where guests can sign their commitment to organic and enter a giveaway for the chance to win Verde Farms beef for a year
- Interactive photo opportunities designed to spark conversation and share the organic beef story
- Brand ambassadors on-site to help guests learn why Verde tastes better and why organic standards matter
- Exclusive Verde swag available for guests to take home
This event is perfect for anyone looking to eat better, learn more about where their food comes from and experience the difference organic makes, one bite at a time.
Verde is the only beef brand that consistently delivers on the attributes today’s conscious consumers demand, including organic, 100% grass-fed and finished, humanely raised, verified regenerative, free from antibiotics and added hormones, non-GMO and pasture-raised. Those interested in trying it themselves can find Verde Farms at Publix, Amazon Fresh, Turnip Truck Natural Market and True Food Kitchen.
The Real Food, Real Standards Organic Beef Experience will take place April 2 from 11 a.m. to 5 p.m. outside Bridgestone Arena on Nashville’s Broadway.
Follow along in real time on Verde’s Instagram – @VerdeFarms



