With SIFTED, you’ll never underestimate the power of a good lunch.
Jess Legge and Kimberly Lexow were accustomed to disappointment at company lunches. “Jess and I are both vegetarians, and on the rare occasions that the company had food brought in, we were never really considered,” says Kimberly. Jess agrees, adding “It was like, ‘You can have the potato salad.’” This was one reason that the two best friends were inspired to start their niche catering company, SIFTED. They also recognized the benefits of bringing coworkers together over a good meal—connection, collaboration, camaraderie—were sorely lacking in most business environments.
Serving good food at home is a way of caring, they thought, so why not show the same care in the workplace? “Everyone feels more valued when an employer provides a good meal,” Jess says. Kimberly affirms, “We make sure that there is something delicious for everyone.”
SIFTED caters to businesses, often innovative tech firms such as Emma and Eventbrite, on an ongoing contractual basis. Inspired by tech leaders like Google and Facebook, who employ in-house chefs making top-quality food for employees every day, these companies want to provide perks that can help attract and retain valuable employees. Most companies don’t have Google’s budget, Jess notes, but “We work with each of our clients to custom-tailor a dining program that meets the needs of their staff, whether it’s daily, once a week, or on a monthly basis.”
The SIFTED perk helps facilitate a culture of collaboration and creativity. Food is a natural connector, and good food facilitates good (team-) work. “Ours is more of a high-end, pop-up lunch rather than conventional catering,” says Lexow. We serve family style, which brings everyone to the table.”
“We take out all of the things that you hate about catering (low quality food, unreliable service, unappealing set-up) and replace them with chef-prepared meals, professional account managers, and a clean aesthetic,” says Lexow. It’s been written that today’s young workers care more about good food than health insurance. If that’s true, then SIFTED is cooking up exactly what they need.