Thirsty for Success: City Juicery

Kayla Hall juices about 75 pounds of beets every week to create The City Juicery’s signature Cotton Candy Beets juice. Her top-selling recipe developed organically, said Hall, who spontaneously combined the mismatched beets she had on hand—golden, red and striped—with a juicy blend of pineapple, apple, lemon and ginger. The haphazard medley reminded her of cotton candy whirling in a circus tent, and it now fuels her deliberate quest to make The City Juicery the top-selling cold-pressed juice and smoothie brand in Nashville by December 2025.

Such curiosity, energy and intention infuse everything Hall does at her young business, which started with a $27.99 juicer and a homespun plan to improve her own nutritional habits. A Nashville native and career educator who had risen on the professional ladder to work in higher education, she started juicing at home in Antioch when she got tired of fighting traffic to find a cold-pressed juice. With her hobby getting more serious, she found herself at a graduation celebration for the nonprofit Corner to Corner’s 10-week Academy curriculum, for early-stage entrepreneurs. Hall’s cousin Nicole Goodloe was completing training to grow her nail salon. In 2023, Hall joined the program herself and immediately started applying classroom lessons to real-life business challenges, such as targeting customers, establishing legal structures and forecasting revenue.

“They are the reason I am where I am today,” Hall said of Corner to Corner and the Academy program—specifically, where she is today is on menus and shelves at DoorDash, the Nashville Food Project, the Nashville Entrepreneur Center and a growing list of farmers markets that sell her juices, smoothies and salads. This summer, Hall found herself on the floor of the New York Stock Exchange, ringing the opening bell with other participants in Goldman Sachs’ One Million Black Women program, which strives to increase economic opportunity for a million Black women by 2030.

That connection with the global investment bank is just one of the relationships Corner to Corner helped forge for The City Juicery. Through networking with Corner to Corner, The Nashville Black Market, Vanderbilt and Belmont universities and the Entrepreneur Center, Hall found more educational opportunities, local produce growers, financing resources and sales channels.

This fall, her menu of juices, salads and sandwiches became a grab-and-go offering in the café at the Entrepreneur Center, and she began manufacturing at the downtown farmers market’s Grow Local Kitchen and commissary, near her own brick-and-mortar location in the market hall.

“Kayla is a natural salesperson for something she really loved,” said Corner to Corner founder Will Acuff. He described her thirst for business education as, “Whatever you’re doing, I want all of it.”

The City Juicery Nashville Farmers Market 900 Rosa L. Parks Blvd thecityjuicerynash.com @thecityjuicery