Little Stories of Hope

These unexpected small businesses were born during the COVID-19 pandemic and we're so glad they were
Photography By & | November 22, 2020
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Zito and Christin of Rock N Rollz Nashville. Photo courtesy of their Instagram

Rock N Rollz Nashville  @rocknrollznashville
For the last 21 years, Zito was a production manager, facilitating some of the largest concerts around the world for some of the largest musicians. For the last 15 years, Christin was a successful hair and makeup artist for A-list celebrities. And then one day, the careers this husband and wife team knew and loved went up in smoke.
Zito, like so many others suddenly finding themselves looking for a hobby at home, started making sourdough and selling it to the neighborhood. On one particularly creative day, he made cinnamon rolls out of it. And that was it. The couple was overwhelmed with orders and kept expanding to meet the demand. Now, the Zitos sell over 1500 rolls each weekend from their industrial kitchen in East Nashville. The fact that they donate fifty cents from each roll to MusiCares, an organization that helps other artists/musicians/producers who have lost work this year, is just the icing on top.  

Owner Jeff Jacobson

Get Growing Nashville  @getgrowingnashville
Self-employed carpenter Jeff Jacobson watched his next eight months-worth of work dry up overnight. While considering what options he had to keep his family fed, he thought of his small farm in Pegram and whether working the land for produce might produce what he needed. But with it being later in the year than planting season, all the work that had to be done to de-weed the area, and growing time, a paycheck was many months in the distance.

So, Jeff went back to what he knows best: wood. With his knowledge of planting, he handcrafted some beautiful planter boxes out of cedar on a whim and set up shop along Highway 96 outside of Franklin. He sold out in hours. Now, his beautiful, handcrafted garden beds are in high demand, sprucing up home gardens everywhere.

Jessi Waltz

Garnish Nashville  @garnishnashville
Chef Jessi Waltz of Garnish was putting on fine-dining events with decadent menu items before everything came to a halt. In a smart pivot, she decided that healthy meals delivered to homes and made to last were in order.

In fine-tuning her menu to make it deliverable and affordable, Jessi teamed up with Nashville Grown to source farm produce at good prices. Garnish now offers Meal Plans customized for families as well as meal boxes made from local products that are organic, sugar free, gluten free, and lectin free. Weekend brunch packages give Saturdays new life and when Jessi’s new ‘Girls Night Out/In’ meal box launches, virtual happy hour with friends will get a serious upgrade.  

Boxing up fresh fish for pickup Photo courtesy of Instagram @alohafishcompany

Aloha Fish Company  @alohafishcompany
Hotel convention and event planner Jennifer Heung Cline grew up in Honolulu and misses fresh sashimi and poke more than anything. When she was furloughed in June, she reminisced about her cousin’s catering company in Hawaii and the fresh fish she ordered through him for Memorial Day to curb her craving. And that was the lightbulb moment – Nashville should have access to premium Hawaiian seafood straight from the islands.

Jennifer sells her fresh seafood at market price and updates her list of fish available weekly, based on what is caught. She takes so much pride in bringing a little Aloha to homes in Tennessee and is grateful that these unexpected circumstances have allowed her to bring people joy.

Danny Greenberg and Tania Salas Platt

Flour Your Dreams Bakery  @flour_your_dreams_bakery
Like so many others across the country, husband and wife duo Danny Greenberg and Tania Salas Platt found themselves laid off. So, Danny turned to his favorite hobby: baking. At first, desperate for human contact, the couple shared their homemade bread at front lawn happy hours with neighbors. Those baked goods led to a bread club, then a fan club, then a cult following in the Donelson area.

Once they set up a booth at Hip Donelson Farmers Market, they were official. Danny and Tania’s little bakery puts out much more than bread nowadays, with delicious items like biscotti, scones, cakes, and cookies. After all, when life gives you heat, go forth and flour your dreams.

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