Seldom does a company’s slogan comport better with its actual activities than that of The Well Coffee House: Now. Serving. Those two words – each punctuated by its own period – sum up the store succinctly. The reason? The Well is more than just caffeinated commerce; it is caffeinated community, a welcoming place where it’s all about the feedback loop. Or, in The Well’s case, the drinkback loop. The non-profit coffee house – two actually, one in Nashville, one in Brentwood – raises funds for clean water projects around the world by pouring world-class coffee into your cup. After The Well’s costs are covered, one hundred percent of profits go to support an actual well somewhere else. As The Well’s own website reads, the stores “exist to make money for the purpose of giving it away. It is consumption with a purpose.”